Sports Branding

From static perimeter boards to 3D in-goal graphics, we’re more than just a printers — we’re your event branding partner.

Browse some of our past Sports Branding projects

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At HD, we provide a complete suite of event advertising services. With our in-house superwide printing capabilities we deliver end-to-end branding and advertising solutions for stadiums, venues, exhibitions, and live events.

3D Advertising
Event Graphics
Surface Branding
Seating Banners
Printed Flooring
Match Day Assets
Centre Circle Banners
Corner Canopies

BRANDING SPECIALISTS

Our in-house designers can support with your graphic creation.

IN-HOUSE TEAM

We have a dedicated in-house team & facility based in the North-West.

TAILORED SOLUTIONS

We recommend the best branding products based on your goals, budget, and event.

FULL SERVICE FITTING

We have a dedicated fitting team available to support with installation.

Sports Branding Frequently Asked Questions

Here are our most frequently asked questions. Still not got the answer you was looking for? Contact us.

What sports do you provide signage for?

We work across all major sports including football, rugby, cricket, athletics, basketball, golf, boxing, tennis, motorsport events and many more. There’s no sport we won’t work in – our signage solutions are tailored to suit any sporting environment.

What’s included in your stadium branding services?

Our services include pitch side advertising boards, tier branding, entrance archways, media backdrops, celebration stages, handshake gantries, ball plinths, large format banners and much more.

Can you produce 3D sponsor advertising?

Yes, we specialise in creating 3D sponsor advertising that delivers high impact visuals designed specifically for a fixed viewing perspective. Our most popular product is the 3D goal side mats, which are placed either side of the goal to maximise visibility during broadcasts.

How does the 3D advertising work?

Our 3D designs create eye-catching illusions that are specially crafted to work from one specific spot. This means that the design appears three-dimensional when viewed from the intended vantage point.

These designs use forced perspective to create the illusions of depth, height and form, making them ideal for fixed camera set ups. This technique is perfect for TV, events, marketing & creative installations where a controlled, fixed perspective is used.

How long do the 3D goal side mats take to install?

Installation takes less than one hour. We offer two options – you can either have our team come to your site to install the mats, or you can install them yourselves. Each mat comes with discreetly printed instructions as well as a detailed placement guide to ensure perfect positioning.

What material are the 3D mats?

The material we use depends on your specific requirements, but our most popular choice is a lightweight small-hole mesh. This material is easy to handle – even when wet – and is B1 fire rated.

Can we see a mock up of the 3D effect before we commit?

Of course. We’ll provide a visual based on your artwork so you can see how it will look from the TV cameras perspective. Nothing goes into production until you’ve reviewed and approved the final design.

Featured Sports Branding Projects:

Take a closer look at some of our previous work – expertly executed projects, delivered on time & within budget.

Do you want to

Connect Brands, Engage Audiences, deliver impact?

Or maybe you just need branding services in general?